Program

SID VEHICLE DISPLAYS AND INTERFACES 2021 PROGRAM
28th ANNUAL SYMPOSIUM & EXPO
PROGRAM

September 28-29, 2021
Burton Manor Conference Center, Livonia, MI

Vehicle Displays & Interfaces Symposium Schedule
Downloadable PDF

TUESDAY, SEPTEMBER 28, 2021

7:30 - 5:00 Pm
REGISTRATION OPEN
Supported by
7:30 - 8:30 am
BREAKFAST
Supported by
8:35 – 8:45 am 
         
Welcoming Remarks
Silviu Pala, Automotive Display, Southfield, MI, US
9:00 am – 5:00 pm
TABLETOP EXHIBITS OPEN
8:45 – 9:30 am
KEYNOTE ADDRESS
Automotive Augmented Reality: User Experience and Enabling Technology
Kai-Han Chang and Thomas Seder
Vehicle Systems Research Lab, General Motors Research and Development, MI, US
9:30 – 10:00 am
REFRESHMENT BREAK
Supported by

SESSION 1: AUTOMOTIVE MARKET (10:00 - 11:00 am)
Co-Chairs: Silviu Pala, Automotive Display, Southfield, MI, US
                   Michael Boyd, Yazaki North America, Canton, MI, US

 

10:00-10:20 am
1.1

The Evolution of Displays in Automotive
Kyle Davis, IHS Markit, Southfield, MI, US

10:20-10:40 am
1.2

Automotive Touch Screen, Display, ADAS, Touchless control, Smart Windows and EV Battery Market
Jennifer Colegrove, Touch Display Research, Inc., Santa Clara, CA

10:40-11:00 am
1.3

The Display Industry Post Pandemic
Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI US

SESSION 2: EXHIBITOR PRESENTATIONS (11:00 am – 12:45 pm)
Co-Chairs: Bruce Banter, Tech-D-P Inc., Northville, MI, US
                  Eric Miciuda, Continental Corporation, Auburn Hills, MI, US

 


12:45-2:00 pm


LUNCH BREAK
Supported by    

SESSION 3: NEW DISPLAY SOLUTIONS (2:00 – 3:00 pm)
Co-Chairs: David Lambert, Panasonic, Farmington Hills, MI, US
                  Jerzy Kanicki, University of Michigan, Ann Arbor, MI, US

2:00-2:20 pm
3.1

An Automotive Display Driver IC with Embedded Local Dimming 3.1 and 10-bit Color Depth
Cheng-Chih Hsu, Himax Technologies, HsinChu City, Taiwan

2:20-2:40 pm
3.2

Design and Operation of Front Passenger Infotainment Displays 3.2 without Driver Distraction
Graham J. Woodgate, Jonathan Harrold, RealD ME, Boulder, CO, US
Michael G. Robinson, Benjamin Ihas, Robert A. Ramsey, RealD ME, Oxford, UK

2:40-3:00 pm
3.3

Invisible Pillar - Dynamic Content, Far Focused, Sunlight Rejecting 3.3 Vehicle Pillar Display System
Nelson Mino and William Hutchinson, Thomas Global Systems, Irvine, CA, US

SESSION 4: DISPLAY METROLOGY (3:00 – 3:40 pm)
Co-chairs: Kimberly Peiler, OSRAM Opto Semiconductors, Inc., Novi, MI, US
                 Michael Koch, Denso, Southfield, MI, US

 

3:00-3:20 pm
4.1

Current Standardization Efforts and Measurement Procedures of German Flat Panel Forum (DFF) for Automotive OLED Displays
Karlheinz Blankenbach, Pforzheim University Display Lab, Pforzheim, Germany

3:20-3:40 pm
4.2

Photometric Robotics for Fast and Precise Human-Centered 4.2 Automotive Display Metrology
Ingo Rotscholl, TechnoTeam Bildverarbeitung GmbH, Ilmenau, Germany

4.3

WITHDRAWN


3:40 - 4:20 pm


REFRESHMENT BREAK

Supported by

SESSION 5: TOUCH HMI and DRIVER/INTERFACE (4:20 pm – 5:20 pm)
Co-chairs: Bruce Banter, Tech-D-P Inc., Northville, MI, US
                 Drew Harbach, Peterbilt Motors, Denton, TX, US

 

4:20-4:40 pm
5.1

Rethinking Touch HMI Controls for Automotive Displays and Smart Surfaces
Kevin Klein, Tanvas, Inc., Chicago, IL, US

4:40-5:00 pm
5.2

Touch Technology for Automotive Applications Including Linear Correlating Infrared
Robert McCulloch, A D Metro, Ontario, Canada

5:00-5:20 pm
5.3

A New Touch Sensor for Driver and Passenger Identification
Gerald Morrison, Dan Van Ostrand, Steve Sedaker, SigmaSense LLC, Austin, TX, US


5:20 - 6:05 pm


TUTORIAL

6:15 - 9:00 pm

OPTIONAL NETWORKING EVENT DINNER AT BURTON MANOR
Additional Charge (See Registration Form)
Supported by

 

WEDNESDAY, SEPTEMBER 29, 2021

7:30 am - 12:00 pm
REGISTRATION OPEN
Supported by
7:30 - 8:30 am
BREAKFAST
Supported by
8:45 – 9:00 am 
         
Local SID Chapter Awards
Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI, US

Silviu Pala, Automotive Display, Southfield, MI, US

9:00 am – 2:00 pm
TABLETOP EXHIBITS OPEN

SESSION 6: PROJECTION and HEAD-UP DISPLAYS (9:00 – 11: 00 am)
Co-Chairs: Ross Maunders, Stellantis, Auburn Hills, MI, US
                  Dan Cashen, Continental Automotive Group, Auburn Hills, MI, US

 

9:00-9:20 pm
6.1

Improving Holographic Image Quality with a Piston-mode Spatial Light Modulator
Kai-Han Chang, General Motors, R&D, Warren, MI, US

9:20-9:40 pm
6.2

3D AR-HUD Displays with Pupil Tracking and Rendering Engine
Hakan Urey, CY Vision, San Jose, CA

9:40-10:00 pm
6.3

Turn Any Window into a Bright, Colorful Display: Smart Glass Films and Projector Design Considerations for Automotive Windshield Designs
Ross Schneider and Michael Firth, Texas Instruments, Dallas, TX, US

10:00-10:20 pm
6.4

VideowindoW Automotive Application
Remco Veenbrink, VideowindoW, Delft, Netherlands

10:20-10:40 pm
6.5

Application of a Fully Transparent Photoluminescent Display on Vehicle Glazing and Interior Surfaces
Ted Sun, Leonard Sun, Bolt Cheng, Sun Innovations, Inc., Fremont, CA, US

10:40-11:00 pm
6.6

Consideration of Image Distance on Cognitive Tunneling with Augmented Reality Head Up Displays
Joseph Pullukat and Ethan To, NS North America/Nippon Seiki, Troy, MI, US


11:00 - 11:15 am


REFRESHMENT BREAK
Supported by

SESSION 7: PANEL DISCUSSION on Future Displays for Future EV (11:15 – 12:00 pm)
Moderator: Bob O’Brien, Display Supply Chain Consultants, Ann Arbor, MI, US
Participants: Members of government, academia, industry

 


12:00 - 1:00 pm


LUNCH BREAK     
Supported by  

SESSION 8: MATERIALS, FILMS AND COATINGS (1:00 – 3:00 pm)
Co-Chairs: Kai-Han Chang, General Motors Global R&D, Pontiac, MI, US

 

1:00-1:20 pm
8.1

Introduction of Novel Particle-Arrayed ACF for Fine Pitch Connection
Daisuke Hanai, Dexerials Corporation, Shimotsuke-shi, Japan

1:20-1:40 pm
8.2

Material & Process of Structural Bonding for Automotive Displays
Penny Pan, Henkel, Shanghai, China

1:40-2:00 pm
8.3

Digitization of Light and the Trends on Automotive Exterior Lighting
Richard Nguyen, Kimberly Peiler, Ulrich Kizak, ams OSRAM, Northville, MI, US

2:00-2:20 pm
8.4

Expanded Capabilities of High-Performance Optically Clear AdhesivesEnable Options for Automotive Displays
Ryan Eismin, 3M, Saint Paul, MN, US

2:20-2:40 pm
8.5

High Refractive Index Silicone OCRs for Automotive Display Applications
Thomas Gadda, PiBond, Espoo, Finland

2:40-3:00 pm
8.6

New Modeling: How Advanced Light Control Film Improves Design Flexibity and Vehicle Safety
John VanDerlofske, Jincy Jose, Matt Philippi, 3M, St. Paul, MN, US

 

Virtual Content for Vehicle Displays & Interfaces 2021

The organizing committee for Vehicle Displays & Interfaces 2021 would like to thank all our attendees, presenters, and exhibitors. We are grateful to come together once more for our annual event in Detroit.

The presentations from the symposium as well as the virtual booths from exhibitors who were not able to travel to Detroit will be available online to registered attendees during the first week of October.

Log-in details will be e-mailed Monday, October 4, 2021.

 

2021_Vehicle Display Program (final)